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When the camera was announced at a Nikon press release last week I initially didn't pay it much heed as I was hoping for a refresh of their Pro DSLR range and I considered this a let down as I wasn't interested in their new consumer cameras or "gimmicky" new mirrorless technology.
A week later whilst reading a review of the Nikon V1 and J1 on DPREVIEW here I realise what I had missed before. Forget about the technology and the specs and mirrorless system. Look at the camera. Nikon has created the most beautiful cameras I have seen in a long long time. For years, the market has been flooded year upon year with countless compact and mini cameras. ALL THE SAME. Every camera maybe a different shade, but all released in a rainbows worth of colours. Who wants that? I used to make a point of knowing everything there was to know about all the new cameras that came out. All the new cybershots, the newest IXUS on the block or the latest Olympus tough camera, even owned a few of them. Don't get me wrong though, modern compact cameras are amazing. I was blown away with one of the latest sony's when playing with one recently in a sony centre. The spec list was unbelievable. It made me think, why didn't my Nikon Dslr have some of those features, but then thought that they were really gimmicks appealing to consumers who really don't know anything about cameras anyway and would be sold by their new shiny having WIFI or BLUETOOTH or GPS..... anyway, I'm just ranting at this point.
Where was I? Oh, the Nikon V1.